Shakespeare s Othello Appearance Vs Reality - 1368 Words

The critically acclaimed play Othello written by the most highly regarded playwright William Shakespeare uses the theme of appearance vs reality often throughout the tragic story. Within this theme and throughout the play life lessons are dropped along the way for the reader to consume. There is surely many valuable ones but a few stood out in terms of relevancy to the modern day. They are as follows, leading a deceptive and manipulative life will take one towards their own downfall, be careful who one trusts and relies on, and be certain before jumping to conclusions about the various things in life. Leading a life of deception and manipulation doesn’t sound like the perfect life plan for many. Though, some are intrigued and drawn toward the idea of such a life style. Iago, the antagonist in Othello, is best known for doing this throughout the play. Throughout the tragic story, Iago continuously shows his true colours and each time he commits a villainous act the shade gets darker and darker. Most notably during his deceitful aside that spoke of Roderigo and Cassio. (5.1.11-22). In this quote, Iago heinously speaks of getting Roderigo and Cassio to kill one another. Both are men that trust him with their lives and Iago takes it to his advantage. Iago needs them both dead so Roderigo wont ask for all the money he has fronted Iago thus far and he needs Cassio dead so his plan won’t be ruined. By the way, his plan is to ruin Othello’s life which tells one a lot aboutShow MoreRelatedOthello, By William Shakespeare1599 Words   |  7 Pages William Shakespeare’s 16th century play Othello is a duplicitous and fraudulent tale set alternatingly between Venice in act 1, and the island of Cyprus thereafter. The play follows the scandalous marriage between protagonist Othello, a Christian moore and the general of the army of Venice, and Desdemona, a respected and intelligent woman who also happens to be the daughter of the Venetian Senator Brabantio. Shakespeare undoubtedly positions the marriage to be viewed as heroic and noble, despiteRead MoreThe Eyes Can Deceive By William Shakespeare867 Words   |  4 Pagesplays of William Shakespeare. Appearance vs. reality is often a theme he plays around with. In the play Othello this theme is very apparent through the plotline of the characters. Characters often believe the only truth they happen to know. However the truth is not always what is really occurring. In many instances the realities of the characters is not always existent. Iago is the main protagonist who deceiv es everyone in the play. Iago uses the technique of appearance vs. reality to ruin the livesRead MoreShakespeares Play Othello and Tim Blake Nelsons Film O 826 Words   |  3 Pagesvalues have remained unaffected. Through the texts by composers William Shakespeare and Tim Blake nelson and their texts Othello and the late 20th century contemporary film O, the key values of trust, honesty and loyalty are explored with contextual influences being reflected. The values are explored with the use of thematic development of the key issues jealousy and appearance vs reality and the use of dramatic devices in Othello and cinematic techniques in O. Shakespeares accurate representationRead MoreOthello, By William Shakespeare1923 Words   |  8 Pagescomplication is shown. Firstly in Othello love is presented as ephemeral and transient while atonement love is presented as unrequited and finally in cat on a hot tin roof love is presented as painful and troublesome due to unreciprocated feelin gs. The tragic plot of Othello hinges on the potential of the villain, Iago, to deceive other characters, above all Roderigo and Othello, through encouraging them to misinterpret what they see. Othello is prone to Iago s ploys seeing that he himself is soRead MoreDefining The Terms Renaissance And Humanism875 Words   |  4 Pagesscientific and artistic transformation and advancement between the Middle Ages and the early stages of the Modern age in Europe (2014). In the New World Encyclopedia article â€Å"Humanism†, Humanism’s scope primarily focuses on human beings: human being s place in relations to nature, human potential, human beauty, etc. etc. etc. (2014). 2. Who were the Medici’s? 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Management Control System - 1357 Words

Introduction Management control system (MCS), as a vital part of an organization, which purpose allows organizations to ensure that their activities achieve the objects they desire. The process of designing and improving MCSs requires addressing three basic questions. What is desired? What is likely to occur? And What is the effect of contextual factors ?Then managers must address each of these questions. What controls should be used? In recent years, contingency-based research has maintained its popularity with studies including these variables but redefining them in contemporary terms. This paper provides a critical review of findings from contingency-based studies over the past 20 years, deriving a series of propositions relating MCS†¦show more content†¦But the degree to which personnel and cultural controls are effective can vary significantly across individuals, groups, and societies. They also have limitation in addressing motivational problems. Personnel / cultural controls are sufficient only if the employees in the particular roles being considered understand what is required, are capable of performing well, and are motivated to perform well without additional rewards or punishments. The environmental uncertainty, It has been long established in the literature that the external environment exerts a strong influence on the design of MCS (Duncan, 1972; Fisher, 1996;Gordon Narayanan, 1984; Sharma, 2002). At a fundamental level the MCS is designed to address decision-makers informational needs, which are known to be influenced by the nature of the external environment. MCS are an instrument used by organizations to reduce uncertainty and insulate against changes in the environment (Abernethy Stoelwinder, 1991; Flamholtz, 1983; Thompson, 1967).. As organizations face increasingly uncertain environments they will tend to increase their use of new MCS techniques, since these techniques have been developed in recent years and are therefore more likely be able to address contemporaneous organisational needs. Activity based costing, balanced scorecard, economic value added, and benchmarking are examples of MCS techniques that haveShow MoreRelatedManagement Control System s : Management Systems Essay1478 Words   |  6 PagesManagement Control Systems Introduction In the rapidly changing business environment, there is enormous pressure to conduct activities in a better, controlled and efficient manner. The accelerating change creates uncertainties and complexities thus creating challenges for management in their strategic plans. Management cannot continue to rely on Management Accounting Control Systems whose primary emphasis is on financial targets since such traditional analytical approaches can fail to adapt to theRead MoreManagement Control System At Eversheds1203 Words   |  5 PagesManagement Control System at Eversheds ABOUT EVERSHEDS: Eversheds is an global law firm with a clear vision of the future. Eversheds is one of the largest legal/law firms in the world with more than thousand legal advisors around the globe. Eversheds has more than 50 offices globally. Eversheds is a firm that is adapting to new demands and business pressures. A firm that understands what clients need today and, equally important, what they will need tomorrow. We, at Eversheds, have recognizedRead MoreManagement Control System Budgeting1874 Words   |  8 PagesManagement Control System Budgeting A control system is necessary in any organization in which the activities of different divisions, departments, sections, and so on need to be coordinated and controlled. Most control systems are past-action-oriented and consequently are inefficient or fail. For example, there is little an employee can do today to correct the results of actions completed two weeks ago. Steering controls, on the other hand, are future-oriented and allow adjustments to be madeRead More Management Control Systems Essay examples1070 Words   |  5 Pages There are many different types of control that can be established in an organization depending on its goals and objectives. There are many different approaches to the management controlling function. Some of these control systems are bureaucratic control, market control and clan control. All of these control systems focuses on a different part of the business depend ending the necessities of the organization in that moment. All of the control systems have their advantages and disadvantages. Read MoreWhat Makes A Management Control System?1214 Words   |  5 PagesSo, you now can understand the functions of MCS and the purpose of the system, but what about the characteristics? What makes something a management control system? As the above showed, MCSs generally describe the design, installation and operation of different planning and control frameworks within management. But there are two distinct control systems within the concept. While these are different from each other, they are also interrelated and sometimes hard to separate from each other. First,Read MoreManagement Control Systems, Chapter 1-42243 Words   |  9 PagesSummaries Management Control ------------------------------------------------- Session 1: Chapters 1,2,3 amp; 4 Chapter 1 Management and control Management control – all devices or systems managers use to ensure that behaviors and decisions of their employees are consistent with the organizations objectives and strategies (MCS) * Back end of management process * Involves managers taking steps to help ensure that employees do what is best for the org. Primary function of MC: toRead Moreaccounting for flexibility and efficiency: A Field Study of Management Control Systems in a Restaurant Chain2715 Words   |  11 PagesAccounting for Flexibility and Efficiency: A Field Study of Management Control Systems in a Restaurant Chain - By Thomas Ahrens (London School of Economics), and Christopher Chapman (University of Oxford), from The Contemporary Accounting Research Vol. 21 No. 2 (Summer 2004) pp. 271–301. State the major points made in the article: Introduction to Adler and Bory’s (1996) conceptual framework of the enabling approach to management control systems. - Ahrens and Chapman go on to introduce their articleRead MoreA Case Management System For Cultivated Vital Planning And Performance Controls2617 Words   |  11 Pagesproductivities, lower costs, and increase insight into the interface of the document management system with a more technological improved case management system for cultivated vital planning and performance controls. Organizational Background The organization that will be the topic of discussion in my final project paper is the Dallas County Clerk Criminal Section and its current mainframe/document management systems. The county clerk serves as the clerk of both the county court and the commissionersRead MoreManagement Controls And Management Control Systems1464 Words   |  6 Pages2008, â€Å"management controls include all the devices and systems managers use to ensure that the behaviours and decisions of their employees are consistent with the organisation’s objectives and strategies†. An MSC which stands for management control system is a system which collects and uses information to evaluate the performance of several organizational resources like human, physical, financial as well as the organization as a whole considering the organizational strategies. MCS is a system thatRead MoreManagement Control System1989 Words   |  8 PagesManagement controls, in the broadest sense, include the plan of or ganization, methods and procedures adopted by management to ensure that its goals are met. Management controls include processes for planning, organizing, directing, and controlling program operations. A subset of management controls are the internal controls used to assure that there is prevention or timely detection of unauthorized acquisition, use, or disposition of the entitys assets. Simons (1994) defined MCS as the formal

Cost of Opportunity free essay sample

Assuming the best choice is made, it is the cost incurred by not enjoying the benefit that would be had by taking the second best choice available. [1] The New Oxford American Dictionary defines it as the loss of potential gain from other alternatives when one alternative is chosen. Opportunity cost is a key concept in economics, and has been described as expressing the basic relationship between scarcity and choice. [2] The notion of opportunity cost plays a crucial part in ensuring that scarce resources are used efficiently. [3] Thus, opportunity costs are not restricted to monetary or financial costs: the real cost of output forgone, lost time, pleasure or any other benefit that provides utility should also be considered opportunity costs. Contents [hide] 1 History 2 Opportunity costs in consumption 3 Opportunity costs in production 3. 1 Explicit costs Implicit costs 4 Non-monetary opportunity costs 5 Evaluation 6 See also 7 References 8 External links History [edit] The term was coined in 1914 by Austrian economist Friedrich von Wieser in his book Theorie der gesellschaftlichen Wirtschaft. We will write a custom essay sample on Cost of Opportunity or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page [4] It was first described in 1848 by French classical economist Frederic Bastiat in his essay What Is Seen and What Is Not Seen. Opportunity costs in consumption [edit] Opportunity cost may be expressed in terms of anything which is of value. For example, an individual might decide to use a period of vacation time for  travel rather than to do household repairs. The opportunity cost of the trip could be said to be the forgone home renovation. [citation needed] Opportunity costs in production [edit] Opportunity costs may be assessed in the decision-making process of production. If the workers on a farm can produce either one million pounds of wheat or two million pounds of barley, then the opportunity cost of producing one pound of wheat is the two pounds of barley forgone (assuming the production possibilities frontier is linear). Firms would make rational decisions by weighing the sacrifices involved. Explicit costs [edit] Explicit costs are opportunity costs that involve direct monetary payment by producers. The opportunity cost of the factors of production not already owned by a producer is the price that the producer has to pay for them. For instance, a firm spends $100 on electrical power consumed, their opportunity cost is $100. The firm has sacrificed $100, which could have been spent on other factors of production. Implicit costs [edit] Implicit costs are the opportunity costs in factors of production that a producer already owns. They are equivalent to what the factors could earn for the firm in alternative uses, either operated within the firm or rent out to other firms. For example, a firm pays $300 a month all year for rent on a warehouse that only holds product for six months each year. The firm could rent the warehouse out for the unused six months, at any price (assuming a year-long lease requirement), and that would be the cost that could be spent on other factors of production. Non-monetary opportunity costs [edit] Opportunity costs are not always monetary units or being able to produce one good over another. The opportunity cost can also be unknown, or spawn a series of infinite sub opportunity costs. For instance, an individual could choose not to ask a girl out on a date, in an attempt to make her more interested (playing hard to get), but the opportunity cost could be that they get ignored which could result in other opportunities being lost. Evaluation [edit] Note that opportunity cost is not the sum of the available alternatives when those alternatives are, in turn, mutually exclusive to each other – it is the value of the next best use. The opportunity cost of a citys decision to build the hospital on its vacant land is the loss of the land for a sporting center, or the inability to use the land for a parking lot, or the money which could have been made from selling the land. Use for any one of those purposes would preclude the possibility to implement any of the other. See also [edit] Economics portal Budget constraint Economic value added Opportunity cost of capital Parable of the broken window Production-possibility frontier There Aint No Such Thing As A Free Lunch Time management Trade-off

Website Critique Nyali Beach Hotel

Executive Summary This paper aims at revealing the website design concepts undertaken by the Nyali Beach Hotel. The study analyses the 4 P’s of marketing, and attempts to critique whether they have been used appropriately in this particular website.Advertising We will write a custom report sample on Website Critique: Nyali Beach Hotel specifically for you for only $16.05 $11/page Learn More Therefore, the paper provides a critical analysis of the Nyali Beach Hotel’s website by exploring the main purpose of the website, the business model used in the website, the main target customers for the website, and the consumer behaviour in relation to the website’s model. More so, the paper analyses the role of the website in creating a good relationship with its customers. The analysis helps in identifying the strengths and the weaknesses of the Nyali Beach Hotel’s website, hence strengthening the website through providing recommendati ons for improvement. Introduction Web marketing is an interactive form of marketing, as it provides instant responses that makes it a unique form of marketing. Web marketing uses both technical and creative aspects of the internet marketing, including the 4P’s of marketing. Web marketers have in the recent past analysed that a business cannot carry out effective web marketing without taking into account a good coverage of the products offered, the prices of the products offered, the placement of the products, and the promotion of the products offered. This paper aims at providing a critique of web marketing of Nyali Beach Hotel. The hotel is a famous tourist destination due to its proximity to the Indian Ocean. Discussion Purpose of the Site and Its Business Model Nyali Beach Hotel is a tourist hotel that makes money out of selling guest rooms as well as other goods and services including food and drinks, water sports, tennis, volleyball along the beach, darts, and snookers, among other services. The business is a B2C targeting tourists from developing and developed countries of the world, including the domestic tourists.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The hotel is also a B2B since the website contains links for booking hotel rooms in other international hotels (Nyali Beach Hotel n.d.). The hotel aims at selling its products to its target customer segment by portraying that it understands the needs of diverse customers, as it provides a variety of products that serve diverse customers, who have different economic capacities. The hotel uses the website in carrying out bookings and payments for the bookings, while the services are enjoyed under the bricks and motors of the business. The 4 P’s of marketing create an avenue that helps the hotel in coming up with successful results. The first P of marketing, which is the product, defines the Nyali Beach Hotel as a hotel that offers both goods and services to its guests. In doing so, the hotel considers a number of factors including presentation of the products, the safety of the product, and the quality of the products. In a bid to sell these products to its customers, the hotel defines its target customers, defines ways in which the customers are able to acquire the product, and defines the reasons for choosing the hotel’s products by successfully showing up the details of the products, including the rooms that are on sale to the customers (Nyali Beach Hotel n.d.). Thus, the website defines the functional and visual feel and look of the website, as the visual look encompasses the website layout, design features, colors, font choices, photographs, interesting graphics, outstanding photos for the beds, and a number of restaurants along the beautiful scenarios of the Indian Ocean. The graphics suggest that the website targets all people from all lifestyles, who ar e on a holiday, honeymoons, and even on business trips. The second P of marketing, which is place, is a crucial factor to consider when marketing since it defines the method by which the products being sold by the entrepreneur get in touch with the target customers (Alrawi et al. 2008). A good placement of the products entails an easy access to the company’s products through an effective search engine.Advertising We will write a custom report sample on Website Critique: Nyali Beach Hotel specifically for you for only $16.05 $11/page Learn More Effectiveness can be achieved through creating an opportunity for accessing multiple directories for the website. This can be facilitated by coming up with an appropriate domain name that has a common term in the search engine. The domain name should also be memorable to the customers, and the website should not contain passwords or being connected to other complex software to open the website. The placemen t of the product should also entail how easy the customer is able to navigate through the website, select the most suitable product and purchase it. The Nyali Beach Hotel makes sure that it falls on the major search engine by the virtue of its domain name. This implies that a customer can easily access the hotel while searching the beach hotels that are along the Indian Ocean. More so, the hotel enhances the degree of its placement by using affiliate marketing, whereby the affiliates facilitate an easy search of the hotel’s website. Although the website does not have a â€Å"search button,† there are conspicuous links within the webpage page, which take the user of the website to another page, and this makes navigation quite easy while viewing the details of the product as well as making the bookings. In addition to this, the website has links that are well placed, and this enhances easy navigate of the registration form that gives way to making a booking. The third P of marketing, which is promotion, entails the approach a website takes in creating attention to the potential buyers of a company’s products (Alrawi et al. 2008). Promotion can take a form of advertising through buying space on popular sites such as Google and the Yahoo. Discounts can also play a critical role in promoting products on a website. Promotion, however, should target on the specific customers instead of the public. More so, promotion becomes more effective when a company associates itself with social media such as Twitter, Facebook, and blogs (Alrawi et al. 2008). This is crucial because it helps in knowing how the business is performing in terms of quality, as it encourages both positive as well as negative feedbacks.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This gives an organization the opportunity of receiving free information from customers’ feedback, thus eliminating the use of expensive surveys and the use of experimentations for assessing the business’ products. Association with social media can be effectively achieved through opening an account that contains the products of an organization, as it allows the business to participate in the discussion. More so, blogs help in creating an opportunity for serving dissatisfied customers from the initial stages of their problem, thus improving the image of the business (Singh et al. 2008). The Nyali Beach Hotel website has not successfully addressed promotion since it does not have a sign-up page for customers with personal emails that help them to order the needed services. In addition to this, the Nyali Beach Hotel’s website has not fully associated itself with the social media websites including the Facebook, Twitter, and blogs; hence, little has been done on pro motion. The website thus falls short of promotion since it does not address discounts or any other aspect relative to business promotion (Nyali Beach Hotel n.d.). The fourth P of marketing, which is price, displays the amount that should be charged to the customers after deducting all the discounts and allowances. The price is normally arrived at after taking due consideration of the production cost, competitors pricing, and the condition of the market, among other factors (Alrawi et al. 2008). Pricing should directly reflect the quality of products and services offered by a particular business. Indicating the price of the products on a website helps a company to define its target market, thus eliminating the unwanted customers segment. With this respect, pricing attracts more clicks and consequently more enquiries from potential customers. Even though displaying prices makes the competitors see the pricing of products, providing high quality products for the customers helps the com pany to adopt premium pricing. The pricing of the products at the Nyali Beach Hotel website is not displayed though it is relevant in web marketing because the website is meant for making bookings as well as accepting payments through the VISA cards, Master Cards, and other recognized credit cards (Nyali Beach Hotel n.d.). The prices should indicate whether there is a difference in pricing between the low season and high season of the market for every product offered. The prices should also differentiate between the product sales per person, per couple, or per group reservation. However, lack of pricing for the Nyali Beach Hotel’s website could be attributed to a difference in prices between the online and the offline market. Target Market for the Website and the Consumer Behavior Before coming up with a recommendation for improving the Nyali Beach website, it is vital to carry out an assessment of the consumer behavior of the hotel. The assessment of the consumer behavior wi ll identify the importance of improving the hotel’s website in a bid to increase the hotel’s booking. This emanates from the fact that hotel websites are nowadays used as vehicles for serious revenue generation. A hotel website that reflects professionalism through design, easy navigation, and visual attributes helps the consumer to respond positively towards making bookings. By using a case study method, data will be collected based on the importance of the role of Nyali Beach Hotel website in relation to providing feedback to questions relative to the hotel’s website. Therefore, the target customers, who include adults aged between 24 and 40 years, are the main source of data because they will provide insight on the website operation and the various challenges that they encounter while making bookings through the Nyali Beach Hotel’s website. The report will help the customers to voice their opinion as they are provided with the opportunity to evaluate t he information in the website, thus attracting customer loyalty. The evaluation of consumer behavior is of paramount importance since online booking is a contentious issue that is characterized by the gradually evolving ideas. Ip et al. (2011) assert that sales of products such as books, computer software, and music through a website is undemanding since it necessitates less inspection of the products; hence, the description provided helps in attracting customers without putting much effort. The Nyali Beach hotel website, on the other hand, necessitates much effort since it attracts groups of people who have different objectives, including exploration of information without necessarily having to make a booking. These findings emanates from statistics of the interview conducted on the hotel website with an aim of finding the consumer perception on the website search engine, retrieval of information contained in the website, evaluation on how the information is perceived, and the fact ors that facilitate or inhibit the booking process. The professionalism of Nyali Beach Hotel’s website is thus put into question because it tends to turn off the act of booking as demonstrated by a number of factors. One of the factors that put the customers off is the fact that the hotel is not designed to handle hyper-interactivity. In the recent past, consumers have changed the way they interact with websites following the introduction of hyperactive websites including Twitter, Facebook, Yahoo, and Google, among others. Due to the fact that the Nyali Beach Hotel’s website cannot handle hyper-interactivity, the consumer perceive the website as just a static brochure that is just accessible online; hence, the website attracts only a few consumers since it falls short of many customers’ expectations. In order to make sure that the consumers get attracted to the Nyali Beach Hotel website, the web designers should make sure that it appears on the first page of the Google search. However, it is recommended that the website can gain favor when it appears as the second or the third website from the top because, according to the consumer behavior, customers tend to ignore the first website and concentrate on the second, third, or the forth website site on the search engine(Pan et al. 2010). More so, the case study carried out concerning the Nyali Beach Hotel customers shows that majority of customers do not intend to keep the information of the website for a long term basis, but instead focus on the information that would lead them to booking at that particular moment. Hence, the time taken before a customer commits him/herself to booking a room at the Nyali Beach Hotel is of utmost importance since customers avoid wasting time on the internet. Therefore, the hotel should be able to display the features and prices of the product on sale in order to facilitate an effective booking process (Law Cheung 2005). The case study also indicates that man y customers consider the FQA link on the Nyali Beach Hotel’s website as an ineffective link since it contains information that is not straight to the point. This creates a negative response to the booking process. Building and Maintaining Relationships with the Customers Many hotel bookers who intend to use website in making their bookings concur that the value of a website can be greatly increased through visual appeal. This appeal is normally judged within the first seconds of looking at a website. This creates the first impression of the website, and this generates an inspiration of making a booking (Mullet 2003). Even though the Nyali Beach Hotel’s website needs some improvement on areas related to information management, responsiveness, and interactivity, among other factors, the website has is able to build and maintain its customers through a number of ways including website’s credibility, persuasion, personalization, and usability. In the website’ s credibility point of view, the Nyali Beach Hotel builds and maintains a relationship with customers by demonstrating trust, holding hotel information that is trustworthy, establishing a hotel booking office that aims at keeping the customers’ promises. More so, the organization helps the customers to get to the direction of the hotel in an appealing way that uses a map. This helps in stirring up the customers’ imagination of the hotel, hence facilitating the booking process (Tsai et al. 2009). The Nyali beach hotels helps its customers in planning their trips by providing ways and means of contacting the booking office through the organization’s email, provision of customer services, and creating an opening for bookings that have special offers. This helps in creating persuasion and personalization of the website users (Loda et al. 2009). In the website usability point of view, the organization tends to create a first impression to the customer by making sure that the content of the website blend well with the images in the website, as most customers prefer looking at the current visual pictures before the product description. More so, the visual pictures should go hand in hand with varied and vital information that is should be kept up to date. The information on the Nyali Beach website has been made easy to comprehend, easy to navigate, and the customer can easily locate additional information related to the hotel booking. In a bid to improve the usability of the website, the hotel deters from focusing on aggressive banners as a way of attracting potential customers since many customers have termed aggressive banners as distracting. Recommendation for Improvement of the Website A number of customer interface tools including a website’s context, commerce, community, and content characterize interactive marketing. These tools help in defining the reliability, competence, responsiveness, access, courtesy, security, and the credibil ity of a website (Yang Fang 2004). A hotel’s website should use both technical and creative aspects of the internet including effective advertising, attractive design, and superior development in order to facilitate convenient bookings. In the context sphere, the Nyali Beach Hotel’s website creates a good customer interface because the website can be accessed quickly and easily, the product categories are clear, the product names are clear, and the site offers a good search. Mill and Law (2004: 240) affirm that a website creates a good customer interface if the site can be accessed quickly and provides room for customers’ comments. Therefore, I would recommend that the customers using the website should be given a chance to air their views, opinions, and comments concerning the products portrayed on the website since this would facilitate effectiveness of the website, thus acting as a customer service center. In the commerce aspect, the Nyali Beach Hotel websit e contains registration, which allows the site to store users information and preferences, credit-card approval, and order tracking. I would recommend that the Nyali Beach website to clearly display the prices of variety of products provided and the modes of payment including a suitable interface for the recommended credit cards in order to facilitate advance payment for the bookings. This is also important to the hotel because it helps in saving the money used in the travel agency departments (Kumar 2010: 131). In the community aspect, a convenient website should provide room for communication between users through emails or interactive chats, including a sign-up page for customers where they can signup for emails or SMS (Hanson Kalyanam 2007: 57). Even though the Nyali beach Hotel’s website has an organization’s email address that can be used as a customer service centre, it should also include a fan page on the popular social websites such as the Facebook and Twitt er, where users can give their comments and get feedbacks of their comments, thus improving interactivity. In the content sphere, a website defines all digital subject matter that includes video, text, audio, and graphics to convey the message of the site (Hanson Kalyanam 2007: 103). Although the context of the Nyali Beach Hotel implies that it targets customers of all ages from developing as well as the developed countries, I would recommend that the website should incorporate the graphics by showing its target market using photos of young and old aged customers from diverse parts of the world. This plays a critical role in enhancing the first impression of the website. Conclusion The critique of the Nyali Beach Hotel’s website put forward in this paper clearly proves that web marketing needs to be designed in such a way that it upholds the 4 P’s of marketing. It is clear that the impact of the 4 P’s cuts across every section of web marketing. The Nyali Beach Hotel’s website has presented content that contribute to a well-structured piece of work, but fails to show a good interactivity with the users. This website, however, would be most appropriate for anyone who wants to have a quick understanding of the products offered by the hotel, without necessarily making a booking since it takes substantial amount of time, and this is contrary to consumer behavior in the use of websites as a booking tool. List Of References Alrawi, K., Ekbia, H., Jaber, K. (2008) A New Marketing Strategy for E-Commerce. Global Business Review, 9, 273-286. Hanson, W., Kalyanam, K. (2007) Internet marketing and e-commerce. South, Thousand Oaks, Western College Publishing. Ip, C., Leung, R., Law, R. (2011) Progress and Development of Information and Communication Technologies in Hospitality. International Journal of Contemporary Hospitality management, 23 (4). Kumar (2010) Mktg Of Hospitality Tourism Serv. Uttar Pradesh, Tata McGraw-Hill Education. Law, R., Cheung, C. (2005) Weighing of Hotel Website Dimensions and Attributes. Information and Communication Technologies in Tourism, 11, 350-359. Loda, M., Teichmann, K., Zins, A. (2009) Destination websites’ persuasiveness. International Journal of Culture, Tourism and Hospitality Research, 3 (1), 70-80. Pan, B., Xiang, Z., Law, R., Fesenmaier, D. (2010) The Dynamics of Search Engine Marketing for Tourist Destinations. Journal of Travel Research. Web. Mills, J., Law, R. (2004) Handbook of consumer behavior, tourism, and the internet. Binghamton, NY, Haworth Hospitality Press. Mullet, K. (2003) The Essence of Effective Rich Internet Applications. Macromedia White Paper. Web. Nyali Beach Hotel. (n.d.). Nyali Beach Hotel Mombasa Kenya. Web. Singh, T., Veron-Jackson, L., Cullianne, J. (2008) Blogging: A new play in your marketing game plan. Business Horizons, 51(4), 281-292. Tsai, H., Song, H., Wong, K. (2009) Tourism and Hotel Competitiveness Research. Journal of Travel Tou rism Marketing, 26, 5-6. Yang, Z., Fang, X. (2004) Online service quality dimensions and their relationships with satisfaction: A content analysis of customer reviews of securities brokerage services. International Journal of Service Industry Management, 15 (3), 302-326. This report on Website Critique: Nyali Beach Hotel was written and submitted by user Brooklynn Barlow to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.